Christian Aid
Attitude and involvement for a young audience
Brief
- Create credible, inspirational and involving website for young audience
- Ensure design is adaptable to future content and subjects
Solution
- Functional but open stance involving distinct colours and strong typography
- Original design, not 'borrowing' from existing youth-movements
Result
- Winner of the New Statesman New Media Awards 2005 for most effectively influencing opinions and behavior through the use of new media technology