Aquascutum

Fashion e-commerce website

Outset

The Aquascutum experience is visually defined by the company’s British, and therefore restrained, approach to luxury and rainwear, whilst the clean and image-led stance places the offer successfully with an increasingly international audience.

01

Brand Reduction

As part of the project, we isolated the logotype’s capital ‘A’ to serve as the sole brand in the mobile scenario and as the avatar in the social environment.

02

Home

03

Mobile navigation

04

Editorialised purchase routes

05

Streamlined design for mobile

06

Sticky product details module

07

Editorialised purchase routes

08

Sticky product details module

09

Breathing space for impactful imagery

Outset

The Aquascutum experience is visually defined by the company’s British, and therefore restrained, approach to luxury and rainwear, whilst the clean and image-led stance places the offer successfully with an increasingly international audience.

01

Brand Reduction

As part of the project, we isolated the logotype’s capital ‘A’ to serve as the sole brand in the mobile scenario and as the avatar in the social environment.

03

Mobile navigation

05

Streamlined design for mobile

07

Editorialised purchase routes

09

Breathing space for impactful imagery

02

Home

04

Editorialised purchase routes

06

Sticky product details module

08

Sticky product details module