COLLUSION

To build a directional, mobile experience for a new fashion audience we switched orientation and used an exposed taxonomy as the main method of browsing.

To build a directional, mobile experience for a new fashion audience we switched orientation and used an exposed taxonomy as the main method of browsing.

Video: © Collusion

Client

Mobile First

Unisex Product Detail Pages

Collaborator Landing Page

Video: © Collusion

Homepage

Taxonomy as navigations

The taxonomy acts as a truly mobile-first way to navigate, whilst helping new users orientate with confidence.

Image: © Collusion
Image: © Collusion

Drop Archive

Drop Module

Navigation

Tags

Collection

PDP

Energised visuality

In keeping with the brand, the site's visual stance is bold and highly energised, with strong usage of colour and imagery and animation.

Image: © Collusion
Image: © Collusion

100 Birthdays Campaign Landing Page

Animated Typography

100 Birthdays Individual

100 Birthdays — Mobile Module