COLLUSION
To build a directional, mobile experience for a new fashion audience we switched orientation and used an exposed taxonomy as the main method of browsing.
COLLUSION
To build a directional, mobile experience for a new fashion audience we switched orientation and used an exposed taxonomy as the main method of browsing.
Client
Mobile First
Unisex Product Detail Pages
Collaborator Landing Page
Homepage
Taxonomy as navigations
The taxonomy acts as a truly mobile-first way to navigate, whilst helping new users orientate with confidence.
Drop Archive
Drop Module
Navigation
Tags
Collection
PDP
Energised visuality
In keeping with the brand, the site's visual stance is bold and highly energised, with strong usage of colour and imagery and animation.
100 Birthdays Campaign Landing Page
Animated Typography
100 Birthdays Individual
100 Birthdays — Mobile Module