COLLUSION

To build a directional, mobile experience for a new fashion audience we switched orientation and used an exposed taxonomy as the main method of browsing.

To build a directional, mobile experience for a new fashion audience we switched orientation and used an exposed taxonomy as the main method of browsing.

Video: © Collusion

Client


Mobile First


Unisex Product Detail Pages


Collaborator Landing Page


Video: © Collusion

Homepage


Taxonomy as navigations

The taxonomy acts as a truly mobile-first way to navigate, whilst helping new users orientate with confidence.

Image: © Collusion
Image: © Collusion

Drop Archive


Drop Module


Navigation


Tags


Collection


PDP


Energised visuality

In keeping with the brand, the site's visual stance is bold and highly energised, with strong usage of colour and imagery and animation.

Image: © Collusion
Image: © Collusion

100 Birthdays Campaign Landing Page


Animated Typography


100 Birthdays Individual


100 Birthdays — Mobile Module