Finisterre
E-commerce & repositioning for loved Cornwall outdoor brand.
Finisterre
E-commerce & repositioning for loved Cornwall outdoor brand.
Image: © Finisterre
Homepage
Product description page
Embedded video in transactional pages
Image: © Finisterre
Homepage
The new experience purposefully interweaves content with transaction.
Image: © Finisterre
Image: © Finisterre
Integrated campaign
Mixing editorial and transactional content
Editorial and transactional content mix
Editorial and transactional content mix
The brand is repositioned from sustainable to activist in both content, visuality and experience.
Image: © Finisterre
Editorial
Editorial
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Community area
Details and interactions
Image: © Finisterre
Image: © Finisterre
Embedded video in transactional pages
Detail: colour / size selectors
Detail: technical information
Detail: blog module