Kew Gardens

Institutional website

Outset

Design, information architecture and prototyping for the fully modular Kew Gardens visual language, based on the identity developed by Pentagram.

01

The navigational hierarchy was developed with a view to unite the two key constituencies served by the organisation, the scientific community and the visitors to the park, which historically had been fully separated by the organisation.

02

All of the modules use a very concise set of typographic styles, developed in detail for good legibility across all devices. This approach not only aids usability, but equally communicates quality through consistency.

03

Kew.org Homepage

04

Kew Wakehurst Homepage

05

Menu (activated)

06

Exhibitions Listing Module

07

What's On Landing Page

08

What's On Filters Panel

09

Kew Science Collections Article Page

10

Fully Responsive Template Designs

11

Article Listing Page

Outset

Design, information architecture and prototyping for the fully modular Kew Gardens visual language, based on the identity developed by Pentagram.

01

The navigational hierarchy was developed with a view to unite the two key constituencies served by the organisation, the scientific community and the visitors to the park, which historically had been fully separated by the organisation.

02

All of the modules use a very concise set of typographic styles, developed in detail for good legibility across all devices. This approach not only aids usability, but equally communicates quality through consistency.

04

Kew Wakehurst Homepage

06

Exhibitions Listing Module

08

What's On Filters Panel

10

Fully Responsive Template Designs

03

Kew.org Homepage

05

Menu (activated)

07

What's On Landing Page

09

Kew Science Collections Article Page

11

Article Listing Page