Portsmouth City Council

Council services portal

Outset

The portal successfully delivered a channel shift by effectively offering a highly focussed and usable tool to the council’s services, designed specifically for a mobile phone-only audience.

01

Context is everything

To deliver channel shift from phone or personal interaction to digital, content is always displayed ‘in context’, using a concertina approach to UX. This means that user journeys are more complete online, reducing the need for additional verification.

02

No Imagery

The UX and design is focussed on achieving conversion through simplicity. This focus means that the project does without imagery, instead offering all of the screen real estate to a highly hierarchical display of functionality and content.

03

Homepage

04

Mobile

Outset

The portal successfully delivered a channel shift by effectively offering a highly focussed and usable tool to the council’s services, designed specifically for a mobile phone-only audience.

01

Context is everything

To deliver channel shift from phone or personal interaction to digital, content is always displayed ‘in context’, using a concertina approach to UX. This means that user journeys are more complete online, reducing the need for additional verification.

02

No Imagery

The UX and design is focussed on achieving conversion through simplicity. This focus means that the project does without imagery, instead offering all of the screen real estate to a highly hierarchical display of functionality and content.

04

Mobile

03

Homepage

Modularity

The functionality and content delivery requirements are abstracted and delivered through a modular system of components, shown here. This modular approach allows the council to configure each and every user journey according to specific requirements.

01

Caption headline

This modular approach allows the council to configure each and every user journey according to specific requirements.

02

Caption headline

The focus is on service, not self-representation — in keeping with the core remit of local government.

Modularity

The functionality and content delivery requirements are abstracted and delivered through a modular system of components, shown here. This modular approach allows the council to configure each and every user journey according to specific requirements.

01

Caption headline

This modular approach allows the council to configure each and every user journey according to specific requirements.

02

Caption headline

The focus is on service, not self-representation — in keeping with the core remit of local government.