Sophie Hulme

Fashion e-commerce website

Sophie Hulme

The transactional website for Sophie Hulme was designed to express the brand’s design and functionality ethos via a tight and disciplined, but tonally highly approachable, visual stance.

01

Hierarchy in product listing

To ensure the product list view does not feel merely like a list, we developed a flexible grid system that allows the e-commerce manager to highlight individual items through size and position.

02

A narrative angle

To fully communicate the highly unique brand and its founder the website includes a modular story-builder which allows the editorial team to create a narrative expression of editorial content.

03

Homepage

04

Product Listing Page, Handbags

05

Product Display Page

06

Product Display Page — Scroll

07

Collections Page

08

Collections Page

09

Collections Page — Scroll

10

Product Listing Page

Sophie Hulme

The transactional website for Sophie Hulme was designed to express the brand’s design and functionality ethos via a tight and disciplined, but tonally highly approachable, visual stance.

01

Hierarchy in product listing

To ensure the product list view does not feel merely like a list, we developed a flexible grid system that allows the e-commerce manager to highlight individual items through size and position.

02

A narrative angle

To fully communicate the highly unique brand and its founder the website includes a modular story-builder which allows the editorial team to create a narrative expression of editorial content.

04

Product Listing Page, Handbags

06

Product Display Page — Scroll

08

Collections Page

10

Product Listing Page

03

Homepage

05

Product Display Page

07

Collections Page

09

Collections Page — Scroll