Fashion

Content-driven, purposeful UX and Design for Brazil’s prime luxury shopping destination.

Our collaboration with Vogue Italia’s Art Director Giovanni Bianco — a full-bleed interface for the New York creative studio’s impactful work.

Design and implementation for the highly directional fashion house, reflecting the brands uniquely British attitude and product.

Editorialised e-commerce to unite brand, content and commerce into a seamless and directional experience.

Creating a precise visual and tonal representation for the iconic brand’s transactional site.

Highly tactile (and addictive) mobile-centric experience to connect the brand to new audiences.

Using content, design and technology in an integrated process, the in-store experience is translated to a highly brand-specific digital journey.

We worked closely with Nick Knight/SHOWstudio to create a rich and semantic user-journey around the highly impactful and directional body of work.

Zooming in on the detail for the seminal Alexander McQueen Exhibition at the V&A.

Home for the Italian fashion brand Giada, designed around the precise visual aesthetic of the collections.

To build a directional, mobile experience for a new fashion audience we switched orientation and used an exposed taxonomy as the main method of browsing.