Whistles Advent Calendars

Highly tactile (and addictive) mobile-centric experience to connect the brand to new audiences.

Whistles Advent Calendars

Highly tactile (and addictive) mobile-centric experience to connect the brand to new audiences.

The client

2012

2019

2016

2019 — Scratch to reveal the prize

Users need to reveal the daily prize by scratching the surface, and are asked to enter their details to get involved in the draw.

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In context

2016 — tap to reveal

In 2016, users were asked to tap their phones to reveal one of five prizes they could win.

In context

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2012 — Break the ice

In its first iteration, participants needed to repeatedly tap the screen to reveal the prize.

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In context