Aimé
Using content, design and technology in an integrated process, the in-store experience is translated to a highly brand-specific digital journey.
Using content, design and technology in an integrated process, the in-store experience is translated to a highly brand-specific digital journey.
The client
Product Detail Page
Brand exploration on scrolldown
Homepage — pared back
Aspect ratios of product listing imagery are left flexible, pairing a more editorial stance with a stronger focus on the garment.
Buy The Look
Image-centric Product Detail Page
Product Listing page
Carousel Element
Editorial page
Listing
Typography and colour are reduced to an absolute minimum, ensuring the imagery leads the visual impression throughout the experience.
Colour palette
Image and type interaction
Size guide
Reduced typography