Sophie Hulme

Design and implementation for the highly directional fashion house, reflecting the brands uniquely British attitude and product.

Design and implementation for the highly directional fashion house, reflecting the brands uniquely British attitude and product.

Image: © Sophie Hulme

The Client


Desktop


Mobile menu


Image: © Sophie Hulme

Ipad


Hierarchy in the experience

Size and spatiality are used to create a highly refined but also varied visual stance throughout the experience.

Image: © Sophie Hulme
Image: © Sophie Hulme

Generous product listing grid


Editorial Stance

Content and an editorial approach to page composition are used to give depth and identity to the proposition.

Image: © Sophie Hulme

Modularisation


Collection page


Product display page


Stories listing


Image: © Sophie Hulme

Story modules


Colours

Sympathetic pastel colour combinations are used to make the colourful product look crisp and desirable.

Image: © Sophie Hulme

Icons


Buying cluster


Image: © Sophie Hulme

Type spec