Sophie Hulme
Design and implementation for the highly directional fashion house, reflecting the brands uniquely British attitude and product.
Sophie Hulme
Design and implementation for the highly directional fashion house, reflecting the brands uniquely British attitude and product.
The Client
Desktop
Mobile menu
Ipad
Hierarchy in the experience
Size and spatiality are used to create a highly refined but also varied visual stance throughout the experience.
Generous product listing grid
Editorial Stance
Content and an editorial approach to page composition are used to give depth and identity to the proposition.
Modularisation
Collection page
Product display page
Stories listing
Story modules
Story modules
Colours
Sympathetic pastel colour combinations are used to make the colourful product look crisp and desirable.
Icons
Buying cluster
Type spec