Sophie Hulme
Design and implementation for the highly directional fashion house, reflecting the brands uniquely British attitude and product.
Design and implementation for the highly directional fashion house, reflecting the brands uniquely British attitude and product.
Sophie Hulme
Design and implementation for the highly directional fashion house, reflecting the brands uniquely British attitude and product.
Design and implementation for the highly directional fashion house, reflecting the brands uniquely British attitude and product.
The Client
The Client
Desktop
Desktop
Mobile menu
Mobile menu
Ipad
Ipad
Hierarchy in the experience
Size and spatiality are used to create a highly refined but also varied visual stance throughout the experience.
Hierarchy in the experience
Size and spatiality are used to create a highly refined but also varied visual stance throughout the experience.
Generous product listing grid
Generous product listing grid
Editorial Stance
Content and an editorial approach to page composition are used to give depth and identity to the proposition.
Editorial Stance
Content and an editorial approach to page composition are used to give depth and identity to the proposition.
Modularisation
Modularisation
Collection page
Collection page
Product display page
Product display page
Stories listing
Stories listing
Story modules
Story modules
Colours
Sympathetic pastel colour combinations are used to make the colourful product look crisp and desirable.
Colours
Sympathetic pastel colour combinations are used to make the colourful product look crisp and desirable.
Icons
Icons
Buying cluster
Buying cluster
Type spec
Type spec
