Whistles

Editorialised e-commerce to unite brand, content and commerce into a seamless and directional experience.

Editorialised e-commerce to unite brand, content and commerce into a seamless and directional experience.

Video: © Whistles

The client


In context


PDP


Video: © Whistles

Homepage


Sparse Typography

To emphasise the visual content, the design language is kept to a minimum, relying on spatiality and size in the typography for hierarchy and grouping.

Image: © Whistles
Image: © Whistles

Modular sections


Product caroussel


Fields


Icons and navigation


Reviews


Variable image proportions

Image crops are left to the editor to retain the editorially influenced design, allowing a more lively and less aggregated page feel.

Image: © Whistles
Image: © Whistles

Editorial gallery


Editorial listing


Editorial image gallery


Editorial