Aimé

Using content, design and technology in an integrated process, the in-store experience is translated to a highly brand-specific digital journey.

Using content, design and technology in an integrated process, the in-store experience is translated to a highly brand-specific digital journey.

The client


Product Detail Page


Brand exploration on scrolldown


Homepage — pared back


Aspect ratios of product listing imagery are left flexible, pairing a more editorial stance with a stronger focus on the garment.

Buy The Look


Image-centric Product Detail Page


Product Listing page


Carousel Element


Editorial page


Listing

Typography and colour are reduced to an absolute minimum, ensuring the imagery leads the visual impression throughout the experience.

Colour palette


Image and type interaction


Size guide


Reduced typography